Cloud Competition Heating Up, Carbonite Rolls Out File-Sync Software

1/22/13Follow @curtwoodward


Carbonite has prolonged been famous for one thing: Backing adult your mechanism files. And for a customer, that means mostly staying out of your face.

If all goes right, Carbonite’s program sits in a background, creation copies of your profitable documents, photos, and other digital goodies. They’re uploaded to Carbonite’s servers, and there they sit, watchful in box your machine crashes.

Simple is good, right? Well, it turns out that in a world unexpected pressed to a gills with “cloud” services for online record storage, Carbonite could risk removing mislaid in a customers’ minds.

“It’s so elementary and it’s so quiet, it’s like carrying automobile word almost,” CEO Dave Friend says. “At a finish of a year, we haven’t had an collision and we say, ‘Jesus, I wonder if I could do without that?’”

Boston-based Carbonite, that went open in 2011 (NASDAQ: CARB), is anticipating to solve some of that cat-like maze with a new concentration on program applications. The initial of a new apps, called Currents, is display adult in a “beta” release today.

Currents finds copies of recently accessed files on a computer or other connected device and saves a copy on an online server. The files are afterwards permitted on other inclination that have a Currents app, and any changes get incorporated behind into a strange copy. Users can also send files to other people, let them make changes, and symbol them adult with records and commentary.

If those facilities sound familiar, there’s good reason. Many veteran program products are incorporating these kinds of online pity and group-editing capabilities, including offerings from vital open companies like Microsoft and Google, along with heavily saved private companies like Box and Dropbox. SugarSync, a smaller company, combines file-sharing facilities with digital backup identical to Carbonite.

In short, Carbonite’s domain is removing some-more crowded, and it’s substantially not going to be adequate to only offer record backup forever. And that means doing one of a things that’s traditionally a hardest for an determined company—innovating.

To get over that hill, Carbonite has set adult a small group of developers and designers, called Carbonite Labs, that works on new projects out of a company’s headquarters. Friend, a company’s co-founder and a veteran tech executive, changed his bureau to a same building … Next Page »

Curt Woodward is a comparison editor for Xconomy. Email: Follow @curtwoodward

Speak Your Mind